Discovering and understanding customer
problems to arrive at
deep-seated problem statements.
key findings are:
User pain points & Challenges
User journey & Persona
Based on the insights gathered from various stakeholders and the vision from management team, we have created a business model canvas.
We have validated the business canvas model with the management team and incorporated feedback and finalized it.
Key focus area
Based on the research we come up with
areas to improve.
Increase revenue, Improve margins through optimizing operational cost, Explore alternate revenue sources, and Make data-driven decisions.
the IT transformations